> For the complete documentation index, see [llms.txt](https://eva-janssen2.gitbook.io/ccdl-eva-janssen/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://eva-janssen2.gitbook.io/ccdl-eva-janssen/week-8.md).

# Week 8

## More sketching

I started making some new sketches. I decided to sketch my parts in different sections because I'm not sure how I am going to make this a 'whole' and complete storytelling yet.

![](/files/-MWPfrOs4T_-5Hfjf7b8)

While sketching i came up with a new idea: using some of the (best) examples in a **comic strip** kind of way. I can illustrate a story. In this story i can implement the examples. This story would be about **'a day in the life'** of a women. This way you can **experience** the subject in an even more **'human'** way.

![](/files/-MWPfv4cxbVda123V8sM)

In the sketch above you'll find how i tried to make a **chronological story** using some of my best examples. I wrote it very quickly in dutch but i can give you an idea of how i started with this new idea.

Eventually the new idea and the feedback i received last week resulted in the sketch below.

![](/files/-MWPfyqAgY7iB32KCaaX)

I discussed this sketch with some fellow students and came to the conclusion that i should look into two subjects: **data comics** and marketing for **women's products**. After that i will make a prototype (sketched prototype) on which i can receive new feedback.

## Data comics

{% embed url="<https://aviz.fr/~bbach/datacomics/Bach2017datacomics.pdf>" %}

![](/files/-MWdtq1cJHkn265mdj-9)

> Data comics for data-driven storytelling are inspired by the visual language of comics and aim to communicate insights in data through visualizations.&#x20;

I found out that implementing data into an illustrated story is already a trend in **information design.** The Emerging Genre of Data Comics. Art on graphics. "Data comics" for data-driven stories are inspired by the imagery of comics and aim to communicate insights into data through visualizations. " **(Bach et al., 2018)** The group of people who published these files on data comics argue why it works so well. Two arguments they use are:

*A stand-alone visualization / graph / image often provides little or no context, which makes the subject less good understood.*&#x20;

*Comics work with a well-designed structure that uses rules and symbols that are well-researched for their effectiveness operation.*

**More explanation in the links below**

{% embed url="<https://dl.acm.org/doi/10.1145/3173574.3173612>" %}

{% embed url="<https://visualinteractivedata.github.io/bach.html>" %}

![](/files/-MWiaQ0OLfNpYr-PUkKP)

## Branding

{% embed url="<https://www.nu.nl/geldzaken/5973802/vrouwen-betalen-meer-voor-hetzelfde-product-met-de-pink-tax.html?fbclid=IwAR12hBb-bcEKai1_vwxVCHJXGh-01GBa9yElw9tOG_rimA8_45pRkj5zeMI>" %}

> “The vast majority, however, is marked for women. What this entails? Mostly pink or pastel-colored packaging, a lot of thought for it packaging design, visible names of flower types, essential oils and vitamins. But also: a price that is on average 7 percent higher than that of the men's product. ”&#x20;

The quote above comes from an article by **NU.nl.** In this article they talk about the "pink tax". The pink tax is the price increase applied to women's products.\
\
**Example**

> For example, a shaving gel for men from HEMA (dark blue packaging) costs 1,75 euros per 200 milliliters. However, a 200 milliliter shaving gel for women in pink packaging already costs 2,50 euros. But toys for girls, for example, also regularly cost more than a comparable product for boys and women pay more for a haircut at the hairdresser, regardless of hair length.&#x20;

Some specific examples used in the article

* Shampoo, douchegel
* Body lotion
* Shaving gel and razor blades
* Visit to the hairdresser&#x20;
* ‘Travelkits’

My research focuses on products and services designed without taking women into account. This article / topic is about how the already designed products are put on the market. This is, as it were, an offshoot of my subject. Nevertheless, I think it is important information and I am going to think about how I can add this information to my project.

![Funny (dutch) meme about this topic](/files/-MWioWgs_wThpPlh3RbD)

## Guest lecture Kontinentalist

{% embed url="<https://www.youtube.com/watch?v=FuNYQznFoS4>" %}

The most valuable lesson from this lecture for me was: find something you're passionate about. If you have some sort of feeling or a big interest in a certain topic go with that.

> Work with the attitude: If you don't write this story, probably no one else will.

## CCDL x Kontinentalist

At the end of week 8 i had a call with Mick from the Kontinentalist. I discussed the same sketch i made earlier with him. Mick gave me some tips on how to get to work and how to improve my concept.

Below you can see exactly what he said.

![](/files/-MWxpnZZCrrlskfJOcJa)

**The projects for inspiration**

{% embed url="<https://pudding.cool/2018/08/pockets/>" %}

{% embed url="<https://pudding.cool/2020/07/gendered-descriptions/>" %}

The most important tip mick gave me was to chose a **focus**.

## Conclusion week 8

This week i received a lot of feedback. I am going to use this **feedback** to improve my sketches/prototype in the coming week. Next week i have more meeting and chances to **improve** my current concept.
