---
description: Finalizing research before concepting (08/03/21 - 12/03/21)
---

# Week 6

## More interesting articles

{% embed url="https://www.nytimes.com/2021/01/28/us/period-apps-health-technology-women-privacy.html" %}

{% embed url="https://www.theguardian.com/lifeandstyle/2019/feb/23/truth-world-built-for-men-car-crashes" %}

{% embed url="https://www.forbes.com/sites/grrlscientist/2019/10/22/invisible-women-exposing-data-bias-in-a-world-designed-for-men/?sh=75545ce73989" %}

{% embed url="https://www.bbc.com/news/world-us-canada-47725946" %}

{% embed url="https://medium.com/hh-design/the-world-is-designed-for-men-d06640654491" %}

## **Nacht van de Infographic / Night of the Infographic**

{% embed url="https://vimeo.com/520946056/e20694541f" %}

This is a dutch online congress about data visualization i attended. The congress focuses on the election in the Netherlands march 2019. Even tho is subject is off topic it still contains some **valuable tips/lessons**.

## Customer journey

Now that the most important part of the research before the concept fase has been done i'd like to capture my research by using methods like **persona's**, **customer journey** and an **empathy map**. The customer journey is the most challenging one. How i used this method for my research can be found below.

{% embed url="https://dribbble.com/shots/6015101-Customer-Journey" %}

Very clear communication because it is **divided in two parts**

{% embed url="https://dribbble.com/shots/4433156-Customer-Journey-Map" %}

Again the **simplicity** in this customer journey is very appealing to me. I don't think the subject and the research i have done so far will have a better effect in a less detailed customer journey.

{% embed url="https://dribbble.com/shots/4489382-Journey-Map" %}

This example gave me the idea to also fill the area behind the current 'emotion' line for what **could be** possible.

![](https://2269634644-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MSXyFrHaFxhHbbeVqPW%2F-MVRf5TlwXT7wHx2Iy1E%2F-MVWvAg8tdovaJizj1WU%2Fschets.png?alt=media\&token=4a8277e6-aad3-4b80-861d-a4c379082a45)

![](https://2269634644-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MSXyFrHaFxhHbbeVqPW%2F-MVRf5TlwXT7wHx2Iy1E%2F-MVWun0N8IKjYa0q9NpY%2FSchermafbeelding%202021-03-11%20om%2016.32.27.png?alt=media\&token=44e44a36-40eb-4ede-ba6f-e9a8fe0e31d1)

## Conclusion week 6

In week 6 I got rid of the last **loose ends** to continue with the rest of the research. In week 7 I will discuss the insights from my survey and start **sketching and iterating.**
